Today's market is full of great professionals from any field with extensive knowledge, languages ​​and, in many cases, overqualified for most positions. This also happens in the legal sector, so it is necessary for lawyers make a change in order to stand out from all the competition. The importance of specialization is the key in order to offer specific services and guaranteeing regular customers.

Previously, it was thought that specialization in the legal profession was obtained by accumulating years of knowledge and practice, therefore, the oldest legal professionals were best prepared for any case. This conception has changed today, and specialization has come to be understood as something that is sought and that is achieved through effort and daily study in a specific branch of law.

The principal of the Faculty of Jurisprudence at El Rosario University (Colombia), José Alberto Gaitán, has highlighted the importance of the specialization in the career of any lawyer, specially in matters related to artificial intelligence (AI) and the technology. These areas are growing in a fast way and many of their aspects change drastically in a short time, which is why professionals in the legal sector are required to have a thorough knowledge of everything related to these digital spaces and the changes that are taking place.

Specialization will always provide a positive extra for lawyers in terms of its value and not only is the field of technology important, but there is also a need for specialization in various sectors of the society. It also has a number of other advantages such as:

The advantages of specialization

• Respect: A legal worker who spends considerable time studying a particular topic to gain a deeper insight and provide a better service to their clients will enjoy a higher level of respect among their colleagues.
• Loyalty: Specialties achieve and facilitate customer loyalty.
• Price: Clients will pay a higher price because, due to specialization, better results are expected due to the knowledge that the lawyer must know.
• Competition: It is the main advantage of specialization in a lawyer. This reduces the competition between equals within the profession to get clients, since people will look for a lawyer who knows about the issue that concerns them.